Sergio was the inventor and promoter of Cantina Monti and is now rightfully retired. Before he dived with everything he had and was into the world of wine, learning everything as an autodidact, he was a bank director and financial trustee. He was president of the conference of Swiss wine federations, but also of the Ticino’s wine growers federation. From his position he didn’t only witnessed but also influenced an epochal change in the persuit of high quality. He is not only responsible for the excellence of the Cantina Monti’s wine, but also for the engagement that was put into creating the quality standard that all Ticino’s wines follow today.